10 December 2010

In compliance with the Contract with Canon Russia (Moscow) ordered to conduct monitoring of retail outlets in more than 36 cities of Russia since September to December had been accomplished monthly monitoring.

Researches of IAA were highly appreciated by analytical department of Canon Russia. Our agency is proud of the chance to work for Canon. Both companies are planning to continue joint collaboration in 2011.

Information-Analytical Agency LTD (Chelyabinsk) since September to December inclusive has provided monthly monitoring of retail shops according to the Contract with Canon Ru LTD (Moscow) commissioned us to carry out monthly monitoring in over 36 main cities of Russia.

Willem Van der Staat from Business Development department in Canon Russia explained why they had decided to work with IAA for this project: "We are very excited about this retail audit project and the information it delivers to us! Using the data delivered by IAA, we are now able to monitor what is actually in retail channels across Russia. We can see shelf share and retail prices of Canon products and competitors this information will help us to react quickly to changes in the retail channel and give us a competitive advantage".

IAA has large experience with retail audit of white and black goods and CE (computer equipment).

Mr. Tatarnikov, IAA director comments: "Our Agency is very proud to execute the audit for Canon, a world class brand with leading market share in most product groups like cameras, printers and scanners".

Both companies plan to continue their cooperation in 2011.

As Willem Van der Staat commented, they were very happy with the quality of data had been provided by IAA and also appreciated IAA's ability to fulfill their requests even when they were outside scope of the contract.